Phil Turtle

How To Manage Your Costs Better - Not Just Cut Them

It is estimated that most companies are wasting about 30% of their expenditures on items that do not have any impact upon their customers. But there's no such thing as a quick save, in good business. Though knee-jerk cost-cutting may make the figures look... Read >

How sub-editors sub your press release

Most readers will already know that usually you or your PR agency will write and distribute a fairly lengthy press release - and then a much shorter version appears in the press and media which are kind enough to run your story. But did you know that ther... Read >

The Science Of Successful Brochure Writing

How often have you read a potential supplier's sales brochure and thought "Oh that was interesting (not)........(yawn)" and then consigned it to the large round file on the floor? A familiar scenario? Yes, because most copywriters (whether they work f... Read >

How to Get Into a Feature That a Freelance Has Been Commissioned to Write for a Magazine or Website

Many feature articles - particularly industry-wide reviews on a particular topic are written by freelance journalists in response to a commission (a brief plus payment) from the Editor of the publication. Unless you've been following our advice on "He... Read >

Systematic Cash Management and Debt Collection

Every business should ensure that they have a debt recovery plan. This usually involves scheduling in a series of letters, then phone calls and eventually taking legal action or handing an outstanding debt over to a recovery agency. The longer a debt rema... Read >